2026 WNBA Free Agency
The visual direction for the 2026 WNBA Free Agency campaign was inspired by movement, strategy, and the evolving landscape of the league during the offseason. Through the use of blueprint-inspired textures, hand-drawn graphic elements, bold typography, and layered player compositions, I created a cohesive visual system designed to capture the excitement surrounding player movement and roster changes across the WNBA. The project included player spotlights, notable free agent announcements, statistical storytelling, and social-first digital assets built to drive fan engagement and conversation throughout free agency.
2026 WNBA Draft
The visual direction for the WNBA Draft project was centered around energy, anticipation, and the introduction of the league’s next generation of talent. Through the use of bold typography, layered compositions, dynamic player imagery, and high-impact color treatments, I created a cohesive visual system designed to capture the excitement and storytelling surrounding draft night. The project included prospect announcements, player spotlights, draft coverage graphics, social-first digital assets, and campaign visuals created to engage fans and elevate one of the WNBA’s biggest league moments.
2026 WNBA Preseason & Regular Season
The 2026 WNBA Preseason and Regular Season campaign work focused on building anticipation for the start of the new season while maintaining the energy and storytelling of the league throughout the year. Through a mix of schedule-driven content, player features, matchup graphics, promotional assets, and game-related visuals, I created social and digital creative designed to capture the excitement surrounding training camp, roster storylines, key moments, and the return of WNBA basketball. The creative direction centered around momentum, fan engagement, and establishing a cohesive visual presence across preseason and regular season platforms.
