The Brand
The owner of the Women's Premier Basketball Association brought me in to redesign the league's brand with the goal of creating a more polished, modern identity that could stand alongside larger professional leagues. I led the creative direction, collaborated closely with the photographer throughout the shoots, and worked with the league's interns to develop a cohesive visual system. From campaign templates to social media assets, I established the creative foundation and design standards used across the league's branding.
Make it Stand Out
Since I was designing for the entire league, I wanted each Game Day graphic to feel unique and avoid becoming repetitive throughout the season. Every design was customized with that team's branding, colors, player, and game information while maintaining a consistent league identity across all platforms.
You’re an All-Star
I creative directed the visual identity for the WPBA All Star Game, developing the overall look and feel across the campaign. From concept to execution, I established the creative direction and designed a cohesive system of graphics that brought the event to life across digital and promotional platforms.
